Apple's Changes to IDFA in iOS 14 and SKAdNetwork Explained

Apple's Changes to IDFA in iOS 14 and SKAdNetwork Explained idfa IDFA is a unique code that Apple assigns to each iPhone for third parties to track users for ad-targeting idfa The IDFA is important because it makes it possible to identify the same device and user across different apps with 100% accuracy This helps advertisers

idfa When introduced in 2012, IDFA was instrumental in app marketers' measurement of advertising performance as it allowed access to various engagement metrics

idfa Apple does not provide the IDFA by default currently It can be viewed by using third-party apps If you want to find your IDFA, check the App Store and Advertising Identifier AIR Native Extension Contribute to distriqtANE-IDFA development by creating an account on GitHub